Kettering University’s Marketing and Communications (UMC) team isn’t just winning awards — they’re setting the standard. At the 2024 American Advertising Awards (ADDYs) of Greater Flint, Kettering’s Brand Anthem, filmed in partnership with Carnegie Higher Ed, earned the coveted Best in Show award, the night’s top honor in the professional category.
This distinction places Kettering’s bold, high-impact messaging — “Not for Everyone. For You.” — at the forefront of creative excellence, standing out among the best work in the region. Judges praised the campaign's fearless approach, dynamic storytelling, and unique brand identity. In addition to winning Best in Show, Kettering took home three Gold ADDYs and one Silver, reinforcing the power of its brand storytelling and design.
Best in Show:
Kettering University Brand Anthem
Gold ADDYs:
Film, Video, & Sound – Kettering University Brand Anthem
Print, Direct Mail Campaign – Undergraduate Direct Mail Pieces
Print Magazine, Ads – Kettering University Magazine
Silver ADDY:
Integrated Branded Content Campaign - Kettering University Brand Content
Held on February 28 at Warwick Hills Country Club, the ADDY Awards recognized the region's most outstanding advertising and marketing work. Kettering’s gold awards moved forward to the regional multi-state competition.
Kettering’s UMC team also brought home multiple CUPPIE Awards at the 2025 CUPRAP Conference on March 13 in Lancaster, Pennsylvania, competing against over 400 entries from higher education institutions nationwide.
CUPPIE Awards:
Gold – Digital - Short Form Video - Brand Anthem Video
Honorable Mention – Public Relations - Special Events/Virtual Events -Commencement 2025
The Carnegie and Kettering team also earned two awards at the 40th Annual Educational Advertising Awards. The Educational Advertising Awards is the largest educational advertising awards competition in the country. This year, over 2,000 entries were received from over 1,000 colleges, universities, and secondary schools from all fifty states and numerous foreign countries.
EDU Awards:
Silver – Kettering UG Visit Display Ads
Bronze – Kettering Mobile Footprint Display Ads
Kettering’s “Not for Everyone. For You.” campaign isn’t just a slogan — it’s a declaration. It speaks directly to those ready for the challenge, the rigor, and the career-defining opportunities Kettering offers. These most recent ADDY, CUPPIE, and EDU awards prove that the message resonates and that Kettering’s approach cuts through the noise in higher education marketing. It also proves that the University’s brand is as bold and focused as the students it attracts.
